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Creative Team

The marketing creative department is a multi-disciplined, fully-integrated creative team that creates effective, best-in-class, and marketing and communication materials and strategically and efficiently delivers these assets for the continuity of the brand throughout the university.

The creative department exists in three teams:

The asset team is responsible for delivering CMU’s digital assets and creative content and safeguarding the brand. They administer the enterprise Digital Asset Management (DAM) system for staff with marketing and communications responsibilities, and maintain brand consistency and compliance with trademark and asset use licenses, campus entry agreements for filming and photography, an online waiver collection platform and marketing communications contractor oversight. They also provide public resources for the entire CMU community, including collections of campus imagery in CMU Selects, the latest video content on the central YouTube channel, and asset and template downloads from the Brand Standards.

Design focuses on two areas: central strategic design and partnering with units through our internal agency. Our central strategic design fully supports university initiatives and UCM work, while our internal agency serves partners with CMU communicators and marketers through a charge-back model — specifically selective of assignments that elevate the CMU brand.

The visual storytelling team provides highly visual mediums of video, photo and motion graphics that align to UCM’s strategic initiatives and tell CMU’s story. We promote the CMU brand and raise the university's reputation through visual storytelling; provide photo assets by capturing classrooms, research, campus and lifestyle that are distributed on the DAM; and offer assignment photography for a fee, including events, portraits and requests.